Tips On Creating
Then we have examples of poor workmanship and installation.  To begin, in the first picture below, the banner was not constructed correctly nor were proper materials used as the letters are wearing off the substrate.  And, had the banner been installed correctly preventing it from flopping in the wind, it would not have gotten to the bad condition as soon as it did.
The banner is installed haphazardly.  Fifteen to twenty per cent of the message is lost just in the installation.

And if you will notice, there is a date in black characters near the bottom of the banner.  Almost entirely a waste!!
Following are a couple of examples of signs that need help.
CREATIVITY  is important in designing a sign.
This entrepreneur got her business started with a thought provoking message.  It's a lot better than simply "Massage".
Rather than just "help wanted" this business is welcoming help from his best resource.
And this business is letting it known that he needs help in particular time slots--not just "help wanted".
3 OR 4 SECONDS

Remember, in most cases, the observer gets only 3 to 4 seconds to read your message.

Legibility is at the top of the list of  important factors in creating a great sign. Color and letter size and style selection are very important in keeping your sign legible.

COLORS

It's pretty obvious, but sometimes this rule is broken.  Put light colors on a dark background.  In the case of helium inflatables white on red will stand out best.  Then dark blue as a  background is next.  Following are our recommendations.






A white, yellow or multicolored balloon can be most difficult to see in the sky.

Avoid dark colors on dark background and light colors on a light background.  Sounds pretty fundamental, but bad contrasting colors are out there all the time.

LETTER STYLE

Keep the letter style basic.  Don't get fancy.  Remember the passerby has about two, maybe three seconds to read your message.  Getting too fancy or too much copy will work against your objective of someone getting your message.

Where this is not true is in a situation where the passerby is walking, and walking within ten to twenty feet of the sign.  When they are that close you can go to more copy and get a little fancier.  But nonetheless, you will lose effect by getting fancy at any distance.


LETTER SIZE

As a rule of thumb one inch letter tall is good for about ten feet of distance.

In other words, one inch equals ten feet.
Ten inches is good for 100 feet.
Thirty inches is good for 300 feet.
Fifty inches is good for 500 feet.
Red on yellow
Black on yellow
White on red
White on blue
Black on orange
Black on white
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480-595-0749, toll free 1-866-544-8484  fax 480-575-7586